
Introducing HOLLY
Community starts with example
At Physique Fit in Norwich, Holly brings the standard every week – because she lives the lifestyle she coaches. She’s big on doing things properly: structured training phases, consistent habits, and a plan you can actually stick to when life gets busy.
All About Holly
Holly’s coaching style is clear, direct, and supportive.
She’s been coached using bodybuilding principles by Luke Matthews (owner of Physique Fit), and brings that same approach to the gym floor: good form, smart progression, and consistency over random sessions.
Holly is a Level 2 Gym Instructor and soon to be a Level 3 Personal Trainer.
Leannda’s Loves
Holly loves seeing people commit to the process.
Not “perfect weeks”. Not extremes. Just:
Showing up consistently
Training with intent
Building discipline when motivation dips
Keeping the momentum going
If you want a coach who’s on your side — but won’t let you drift — you’ll get on well with Holly.
Impressive Track Record
She understands what it takes to run a proper training phase and a proper diet phase – and she’s big on the detail that actually matters: consistency, structure, and knowing when to push (and when to stay patient).
That’s exactly why members gravitate to her coaching: it’s practical, honest, and focused on progress.
Specialities
Holly is a great fit if you want to focus on being the best version of you with smart volume and good execution. You want strength work that actually carries over into better shape and better performance. You need some accountability and structure (so you know what you’re doing and why) and coach-led support that will keep you moving forward!
We asked Holly what her personal preferences were for training out of 5 (5 being most preferred) and she said:

Gym Favourites
Holly’s not about gimmicks. Expect the basics done well like solid compounds, smart accessories, controlled reps and good positions, progression you can track week to week. If you’ve ever felt like you’re “just training” with no direction, this is where Holly helps most.
Post-Workout Indulgence
After a scintillating workout, Holly loves to refuel with a Squares bar. Perfect for satisfying those post-workout munchies!
Training Preferences
Holly’s coaching is strength + hypertrophy led, with conditioning used as a tool — not punishment. You’ll train hard, but you’ll also train with purpose.
Train with Holly
Join forces with Holly and experience training with a trainer who brings her heart and soul to every session.
Whether you’re new to the gym or you’ve been lifting a while, she’ll meet you where you’re at and keep you progressing.
BOOK IN WITH Holly TODAY